Today’s business world is high tech and fast paced, businesses focus their advertising budgets on online and mobile marketing. However, there are some old fashioned methods that are extremely effective in grabbing your customer’s attention, and that is a good old fashioned sign. Most business owners have found that effective graphics and in-store signage highly effective in luring in new customers and building their brand.
How to Get a Great Design for your Business Sign
If you want to get the best bang for your buck from your sign then there are some design principles that you need to take into account. These principles apply to signs, banners and other mediums.
The choice of color is important in fact there is a whole study on the psychology of color in advertising campaigns. When you think of red you think of Coke, the same goes for yellow and McDonalds. Color goes a long way to creating your identity and branding. There are studies that show that 80% of brand recognition is based on color. You may be tempted to choose trendy or popular colors to build your brand around but while lime green may have gone over well in the 80’s…not so much today. Choose color with longevity in mind that will last and look good for years to come. Here is some help on choosing the right colors.
If you want your sign to be noticeable and readable then you need contrasting colors. Take a closer look at the signs around you, most will have text in the foreground and a contrasting background color. That contrast is vital to getting your customer’s attention and making sure that they pay attention to your content. Putting colors together that are similar decreases the readability. If you add a border around the text on your sign will also increase the visibility and viewers can actually read the text faster.
Size, Really Does Matter
The bigger the lettering on your sign the easier it is for people to read, if you are planning on advertising your business using billboards or roadside signs then you really need to pay attention to the size of the test. Adequate spacing matters too, don’t bunch your text too close together. The font and types face will also affect your customer’s ability to read your business signage. Flowery script may reflect a certain style but it can be difficult for people to see from a distance.
Signage is a crucial part of your branding strategy so take the time to get it right, check the details carefully before you give final approval to the sign maker. You don’t want to waste your money on a sign that you hate.