Sign Types

Custom Business Sign Types

Choosing the sign for your business is vitally important particularly to a retail business, when it comes time to order your sign these are some of the things you need to consider.  You want a sign that helps establish your brand and lures your customers in.  There are dozens of different sign types that you can choose from, so let’s breakdown the custom business sign types for your business.

Custom Business Sign Types

Fabric Signs

This is your cheapest option and you can make the very colorful and unique but they aren’t exactly built to last you will have to replace them at some point.  Vinyl and nylon banners are between $5-$10 a square foot but you will pay more for the heavy duty sun resistant signs.  You can order them from your local sign maker and have them delivered in a couple of days.

Painted Wood Signs

These are fairly common, walk through the business district of any city and you will see lots of painted wood signs.  They are affordable and you can get very creative with your logos, paint and the fonts you choose.  The price of the sign will be affected by the size, the type of wood and how detailed the sign is.  Wood will fade in the sun and be affected by weather so be prepared to replace the sign every couple of years.

Metal Lettering

These signs are three dimensional and the different textures and shadows make them look interesting.  Again the price of the sign will depend on the size and the type of metal you choose.  Bear in mind that these signs will also need to be installed and there may be a charge for that as well.  turnersignsystems.com are experts at metal lettering. You might want to consider having them lit up, especially if your business is open after dark.  You want your customers to be able to find you.

Glass Tube Light Signs

These are high end business signs and are going to cost you some money.  Custom tubing signs depending on the design and the size can run into the tens of thousands of dollars.  Big complex signs will require some upkeep and you need to remember that before buying one.  These signs can be pretty delicate and you can have the sign damaged by weather or vandalism.  They look stunning but it will be expensive to repair.

These are just some of the many options that you have when it comes to finding a sign for your business.  Take some time and talk with your local sign company to find a solution that works for branding and budget.

Business Signs

How to Get a Great Design for your Business Sign

Today’s business world is high tech and fast paced, businesses focus their advertising budgets on online and mobile marketing.  However, there are some old fashioned methods that are extremely effective in grabbing your customer’s attention, and that is a good old fashioned sign.  Most business owners have found that effective graphics and in-store signage highly effective in luring in new customers and building their brand.

How to Get a Great Design for your Business Sign

If you want to get the best bang for your buck from your sign then there are some design principles that you need to take into account.  These principles apply to signs, banners and other mediums.

How to Get a Great Design for your Business Sign

Color Choice

The choice of color is important in fact there is a whole study on the psychology of color in advertising campaigns.  When you think of red you think of Coke, the same goes for yellow and McDonalds.  Color goes a long way to creating your identity and branding.  There are studies that show that 80% of brand recognition is based on color.  You may be tempted to choose trendy or popular colors to build your brand around but while lime green may have gone over well in the 80’s…not so much today.  Choose color with longevity in mind that will last and look good for years to come.  Here is some help on choosing the right colors.

Contrasting Colors

If you want your sign to be noticeable and readable then you need contrasting colors.  Take a closer look at the signs around you, most will have text in the foreground and a contrasting background color.  That contrast is vital to getting your customer’s attention and making sure that they pay attention to your content.  Putting colors together that are similar decreases the readability.  If you add a border around the text on your sign will also increase the visibility and viewers can actually read the text faster.

Size, Really Does Matter

The bigger the lettering on your sign the easier it is for people to read, if you are planning on advertising your business using billboards or roadside signs then you really need to pay attention to the size of the test.  Adequate spacing matters too, don’t bunch your text too close together.  The font and types face will also affect your customer’s ability to read your business signage.  Flowery script may reflect a certain style but it can be difficult for people to see from a distance.

Signage is a crucial part of your branding strategy so take the time to get it right, check the details carefully before you give final approval to the sign maker.  You don’t want to waste your money on a sign that you hate.